Beyond the Data

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Ep 39 - Brent Dykes - Data Storytelling is More Than Data Visualizatio

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Episode Summary

Brent Dykes is longtime digital marketer and data storyteller that is passionate about data storytelling. By day Brent is Sr. Director of Data Strategy at Domo and at night he is an author both as a Forbes Contributor but also he authored the must have Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals book. This is indeed a must-have book if you are involved in data whatsoever.

In this episode Brent and Dave both geek out on data storytelling but also on the principles around behavioral science that play an important role for data storytelling.

Brent believes strongly in the power of digital data and its ability to transform marketing organizations. He’s passionate about helping companies to become more data-driven and embracing the power of data storytelling. Brent believes that too many organizations and experts treat good data visualization as data storytelling but believes they are different. In fact, the differentiation of data visualization and data storytelling is in fact something Beyond the Data has taught and emphasized for a long time so it is good to see a book like Brent’s that focuses on how good data visualization empowers data storytelling but are not the same.

Brent is truly an interesting person. Prior to his current book he created PowerPointNinja.com blog and wrote Web Analytics Action Hero. In 2016, he received the Most Influential Contributor Award from the Digital Analytics Association (DAA).

If you like this episode you should also check out his recent talk at Domopalooza 2020 where he spoke on Effective Data Storytelling: The Crucial “Last Mile” of Analytics.

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