· Dave Mathias · Ideas
Give Reality Edit Access
A useful plan creates a disciplined way for reality to revise it. Give teams a way to test assumptions, respond to evidence, and keep commitments current.
Ideas
Writing on AI, products, empathy, data-informed decisions, and better ways of working.
· Dave Mathias · IdeasContrarian Thinking Is a Discipline Not a Personality
The goal is not more disagreement. It is better decisions made before agreement becomes automatic.
· Dave Mathias · IdeasRehearsal, Not Research: How AI Personas Make Customer Work Better
AI personas can improve customer preparation, but they cannot replace customer research. The right boundary turns simulation into useful rehearsal instead of invented evidence.
· Dave Mathias · IdeasThe Ideal Product Playbook Owes You a Path From Here
Product principles give us direction. Context determines the next responsible move. The ideal product playbook owes teams a credible path from where they are.
· Dave Mathias · IdeasAI Can Give You More Time With Customers. Will You Use It That Way?
AI can reduce the work around customer discovery. The harder question is whether product teams will use that capacity to get closer to customers or simply produce more.
· Dave Mathias · IdeasStrategy vs. Execution Is a Lie You Tell Yourself
Product leaders do not need a handoff between strategy and execution. They need a faster loop from intent to evidence, and AI can help create room for it.
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