Stop Hiring Coaches Like You're Hiring References
The right coach is not the person with the best credentials or warmest first call. It is the person whose strengths fit the problem you actually need help solving.
Building products. Coaching builders.
Dave coaches product teams on implementing and enhancing their product operating model and building AI-enabled ways of working. He spent the last five years building product teams and AI systems from inside two companies, leading product, design, and AI at Shipwell and leading product at Cargill's AI Hub. The work sharpens decisions, speeds learning, and creates capability that sticks.

How Dave helps
01
Coach product teams and leaders to make sharper decisions and build AI-enabled ways of working into the real work. Along the way, install the decision habits and memory that keep teams from relitigating what they already know.
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02
Use AI and vibe coding to prototype, learn, and make go/no-go calls before expensive builds, with practical guardrails that prevent shadow-IT chaos.
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Experience across Cargill, Shipwell, U.S. Bank, Mayo Clinic, Medtronic, and the Carlson School of Management.
A challenge worth asking
Making great products, insights, and experiences is tough. Developing repeatable processes and teams that can make them is tough, too. Beyond the Data helps your organization question assumptions, connect people with evidence, and turn better thinking into better outcomes.

Author
Dave is the author of Data Storytelling and Translation, a practical guide to helping data, business, and product people create shared understanding—and make better decisions together.
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New weekly podcast
Dave Mathias and Allison Herbert host ProductCamp Conversations, a weekly podcast for curious product people. Join them—and occasional guests—as they think out loud about community, the human side of product, and what practitioners learn from one another.
Writing on AI, products, empathy, and better ways of working.
The right coach is not the person with the best credentials or warmest first call. It is the person whose strengths fit the problem you actually need help solving.
How product teams can make better tradeoffs, choose the right prioritization framework, and use AI without outsourcing judgment.
The hardest AI skill is not prompting. It is knowing when the answer deserves your trust, and using AI to strengthen rather than replace human judgment.
Allison Herbert and Dave Mathias are taking the spirit of ProductCamp into a new weekly podcast about community, the human side of product, and what practitioners learn when they compare notes.
Organizations pay a hidden tax every time they relitigate a decision they already made. Here's what the amnesia tax is, why it compounds, and how to stop paying it.
Let’s talk about your organization, audience, or next challenge.