Newsletter

Good Option

A newsletter about product decisions, customer learning, and practical AI. Sent every other Tuesday.

A nostalgic desk scene featuring the Good Option newsletter on weathered wood, accompanied by an air mail envelope, vintage fountain pen with ink bottle, reading glasses, brass compass, and a teal coffee mug.

Get Good Option in your inbox

A newsletter about product decisions, customer learning, and practical AI. Sent every other Tuesday.

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What to expect

Good Option arrives every other Tuesday with ideas about making better product decisions, learning from customers, and putting AI to practical use in the work you already do.

You'll get clear thinking on what makes product teams effective, practical workflows you can put to work, and the reasoning behind the work I do with product organizations.

No fluff. No growth hacks. Just thoughtful takes on the work that matters.